Category: HR Strategy
Candidates are no longer just evaluating job roles—they’re evaluating companies. What they see, hear, and feel about your brand impacts their decision to apply.
What Is Employer Branding?
It’s the perception talent has about your organization’s:
- Culture
- Leadership
- Growth opportunities
- Purpose
Why It Matters:
- 75% of job seekers research a company’s reputation before applying.
- A strong brand reduces hiring cost by up to 50%.
- Employees become advocates, boosting retention and referrals.
Ways to Strengthen Your Brand:
- Promote employee success stories
- Maintain a strong digital presence (especially LinkedIn)
- Communicate values clearly in every interaction
Remember: Your brand speaks even when you’re not hiring.
